Project Description:
'Easy to Start, Easy to Grow' is a comprehensive initiative by TBC Bank aimed at launching a new sales direction in the regions. T

he project was initiated in connection with the opening of a new sales channel and was accompanied by the development of an HR strategy for enhancing the employer brand. 

As a result, in 2024, 7770 candidates' resumes were processed, 607 employees were trained and hired, 31 supervisors upgraded their qualifications, employee engagement increased by 8 percentage points, and the sales plan was exceeded by 20%.